Who we are

Brand XTR have been supporting the creative needs of business in the Temecula Valley since the year 2000. We provide strategic marketing products and services for companies looking for a creative agency that can deliver both Pow! and Wow!

  • Pow! = Products that are impactful

  • Wow! = Services that deliver real emotional responses

With nearly 70 years of collective experience in the creative field & entrepreneurship, we are well positioned to help your business, big or small, grow!

Black and white digital illustration of mountains and palm trees.

Our History

Brand XTR was created after Brand Assassins completed its acquisition of Extreme Signs & Graphics in 2024. To celebrate and honor the history of both brands, a new name was created.

Brand XTR blends both original names in a simple yet fresh manner. Did we mention it is shorter and easier to spell than our previous names?!

Brand XTR is a division of Brand Assassins, Inc.

A futuristic cityscape with skyscrapers and advanced flying vehicles. Overlaid with a large image of a man talking on a phone and a woman with a cigarette. The scene is vibrant with bright lights and reflections, suggesting a science fiction or cyberpunk theme. Text at the bottom reads "Shinoo Mapleton" and the title "Brand Xtr" in bold red letters.

Shinoo cut his teeth in product development and branding during his 15 years in corporate America (GM & 3M). He started his first company in the year 2000 and has built many products and brands since then. He specializes in strategic branding and has a sharp eye for design and creative collateral. He loves working with companies to help identify what makes them truly special. He is a fountain of creative ideas and knows how to deliver Wow!

FOUNDER & CEO

Shinoo Mapleton

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A black and white photograph of Kevin Gudat with three other band members in the background, with large purple text above reading 'BRAND XTR' and smaller white text below reading 'KEVIN GUDAT'

kevin gudat

With 30+ years of retail brand marketing under his belt, Kevin is a juggernaut of graphic talent. As an Art Director, he has overseen regional & national campaigns that he directed from concept sketch to final production. “Quality” is his name & “enjoying the process” is his game. Kevin’s command of signage puts the Pow! into Brand XTR.

FOUNDER & coo

Yellow sticky note with black stylized handwritten text promoting a concert event featuring various artists and bands.
A group of six people in a meeting room, with one man in a suit standing in front, and five others seated around a yellow table. The man standing has short hair, wears a dark suit, and is clasping his hands. Behind him, there are white blinds covering windows. On the whiteboard behind the group, various handwritten notes are visible. Text overlaid on the image says 'brand xtr' at the top, 'dave' at the bottom left, and 'sebring' at the bottom right.

With almost twenty years of experience in the print & design world, Dave is a seasoned veteran. After spending nearly half of those years in marketing within the entertainment world, he developed a strong passion for all things print. By keeping a finger on the pulse of the latest print technologies and material developments, he brings unique and creative solutions to the table.

Dave is a 3M certified installer that leads production & installation. His superpower is Pow!

dave sebring

director of production & installation

A yellow sticky note with the title 'What I like...' and a list of favorite bands and TV shows, including Freddie Mercury, Queen, The Office, Marvel, Pixar, and Game of Thrones.